Amazon Web Services channel chief Doug Yeum on its partner network - Business Insider

Amazon's partner chief says that its policy of customer obsession is helping it win allies in the cloud wars with Microsoft

started operating out of the Stockholm area in Sweden, which gave more opportunities for partners in that region to deliver services to their local customers, Yeum says.

"When you combine the most experience, best technology and broader set of offerings, it just leads to most customers wanting to use this platform for SAP," Yeum said. That means focusing on building those relationships, rather than worrying about what others like Microsoft are doing.

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