Amazon Uses Digital Tools to Fight Union Drive at North Carolina Warehouse

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Amazon Uses Digital Tools to Fight Union Drive at North Carolina Warehouse
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Italo Medelius-Marsano, a law student at North Carolina Central University, works at an Amazon warehouse near Raleigh. He says he has witnessed a company-wide effort to discourage unionization through digital tools. Workers at the Garner, North Carolina facility are voting this week on whether to join Carolina Amazonians United for Solidarity (CAUSE), a grassroots union. Amazon is using its app, workstation computers, and automated software to track employee performance and send anti-union messages.

Italo Medelius-Marsano was a law student at North Carolina Central University in 2022, when he took a job at an Amazon warehouse near the city of Raleigh to earn some extra cash. The past month has been unlike any other during his three-year tenure at the company. Now, when he shows up for his shift at the shipping dock, Medelius-Marsano says he’s met with flyers and mounted TVs urging him to “vote no,” as well as QR codes on workstations that lead to an anti-union website.

. “You can’t get into work without scanning a badge or logging into a machine. That’s how they track you.” HQ” tent across the street from the warehouse and disbursed leaflets in the facility’s break room. Amazon, the nation’s second-largest private employer, has long sought to keep unions out of its ranks. The strategy succeeded in the U.S. until 2022, when workers at a Staten Island warehouse voted to join the Amazon Labor Union. Last month, workers at a Whole Foods store in Philadelphia voted to join the United Food and Commercial Workers union.

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