Amazon urges shoppers to take this 'crucial step' ahead of the Prime Day sale

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Amazon urges shoppers to take this 'crucial step' ahead of the Prime Day sale
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With just days left until the online shopping bonanza that is Amazon's Prime Day, the company has shared its tips to help us find the best-reduced prices

Deals are expected to drop throughout the event, and if its anything like last year's event it won't be unusual to see hundreds of pounds taken off retail prices with little to no warning, so shoppers have to keep their eyes peeled. The most crucial step in getting a 'bargain' is in the sale name itself, 'Prime', as the event is only available to Amazon Prime shoppers.

During Prime Day, hundreds if not thousands of deals will be posted so it can often be hard to find the, or a deal on a specific brand. One thing Amazon suggests is to 'set up deal alerts'.

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