Amazon has launched a suite of generative AI tools designed to personalize the shopping experience for both customers and sellers on its platform. Features include personalized product recommendations based on user history, curated product descriptions tailored to individual interests, and new video and live image generation tools for sellers.
Amazon has introduced a batch of new generative AI tools that aim to improve the retail experience for both customers and sellers on the platform. One of the more notable features announced at the Amazon Accelerate event on Thursday will use customers’ preferences, search, browsing, and purchase history to create personalized product recommendations on Amazon ’s homepage.
The company says this feature was developed to make video marketing more accessible and cost-effective, citing a study from animated video firm Wyzowl that found 89 percent of consumers want to see more videos from brands. A new live image feature is also being added to the image generator that Amazon introduced last year, allowing users to partially animate still images — such as adding steam to mugs or a breeze that makes plants sway.
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