Amazon to hold a second Prime Day in October to lure cost-conscious holiday shoppers

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Amazon to hold a second Prime Day in October to lure cost-conscious holiday shoppers
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Amazon.com hopes to entice wary shoppers to pick up holiday bargains early with a second global shopping event.

Amazon.com Inc. will hold a second global sales day in October to help consumers hunt for holiday bargains early, marking the first time the e-commerce giant has held two such shopping events in a single year.

For... Amazon.com Inc. will hold a second global sales day in October to help consumers hunt for holiday bargains early, marking the first time the e-commerce giant has held two such shopping events in a single year. For its new deals event, Amazon is introducing a Top 100 list of “some of the seasons most popular and giftable items,” within electronics, fashion, home, kitchen, pets, toys and Amazon devices. The e-tailer will also provide holiday gift guides and “Toys We Love,” lists.

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