The new fees, which take effect Feb. 28, coincide with the company’s efforts to cut costs and adjust to slower growth in online shopping.
Charges for the Amazon Fresh grocery delivery service in the US will be $9.95 for orders of less than $50, $6.95 for orders between $50 and $100, and $3.95 for orders of $100 to $150, the Seattle-based company said in an email to shoppers reviewed by Bloomberg.
Amazon had previously offered free grocery delivery for orders of more than $35 to subscribers of the company’s $139-a-year Prime program in some locations. Members can still get free delivery if their carts are more than $150. The company in 2021 eliminated a prior offer of free delivery for Whole Foods Market shoppers, tacking on a $9.95 service fee.
Amazon.com will start charging fees to online shoppers for grocery orders of less than $150, underscoring the challenging economics of getting food to shoppers’ doorsteps. The delivery service uses Amazon’s Fresh grocery stores to fulfill orders to Prime members. “We’re introducing a service fee on some Amazon Fresh delivery orders to help keep prices low in our online and physical grocery stores as we better cover grocery delivery costs and continue to enable offering a consistent, fast, and high-quality delivery experience,” Lara Hendrickson, an Amazon spokesperson, said in an emailed statement.
Groceries are the most frequent shopping trip for most households. Amazon has long been working to crack that market, following in the footsteps of rival Walmart Inc., which grew into the largest US retailer in part by adding groceries to its supercenters.
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