Amazon To Add Mini Warehouses To Whole Foods Stores

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Amazon To Add Mini Warehouses To Whole Foods Stores
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Amazon is testing a new store format that combines the offerings of its online store, mass-market supermarket chain, and Whole Foods supermarkets. Shoppers will be able to browse Whole Foods and order items from Amazon's website and Amazon Fresh for pickup at checkout.

The new store format allows shoppers to buy products from its online store and mass-market supermarket chain while they browse Whole Foods , then pick them up at checkout.

Amazon is hoping to grab grocery dollars away from its rivals by enabling consumers to get all their shopping done in a single trip.Wednesday it's testing adding mini warehouses to Whole Foods supermarkets as part of a bid to attract more shoppers to its stores and away from other grocery competitors.The company is building a micro fulfillment center attached to a Whole Foods location in the Philadelphia suburb of Plymouth Meeting, Pennsylvania.

At a press event held near an Amazon warehouse in Nashville, Anand Varadarajan, who leads the product and technology teams for Amazon's worldwide grocery business, showed a mockup of what the completed facility will look like. A small automated warehouse would be bolted onto a Whole Foods store, where robots fetch and ferry items like socks, soda bottles or tennis rackets and place them into bags for pickup by the shopper.

Amazon said it's looking to"eliminate those extra trips" made by shoppers to other grocery stores. The average American shops at two different grocery stores per week, whether to maximize their cost savings, shop from a broader range of products, or take advantage of different promotions at each store, according to

"Customers shopping at Whole Foods Market today are looking for natural and organic products," Varadarajan said during a presentation on Wednesday."However, our data shows that many of them also visit additional stores to complete their regular grocery shopping needs. With our micro fulfillment center, we can reduce the need for our customers to visit different stores or make multiple online orders.

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