Amazon sued for allegedly signing customers up for Prime without consent

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Amazon sued for allegedly signing customers up for Prime without consent
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The FTC said Amazon 'duped millions of consumers' into signing up for Prime, in violation of federal laws.

The Federal Trade Commission is suing Amazon for what it called a years-long effort to enroll consumers into Prime without their consent and making it difficult for them to cancel the subscription. in Washington state, the FTC accused Amazon of using deceptive designs to trick"millions" of consumers into enrolling in the program. The agency also said the option to purchase items on Amazon without subscribing to Prime was more difficult in many cases.

Internally, Amazon called the process"Iliad," a reference to the ancient Greek poem about the lengthy siege of Troy during the Trojan war. Amazon didn't immediately respond to a request for comment Wednesday, but NetChoice, a tech lobbying group that counts Amazon as a member, released a statement accusing the FTC of overstepping.

Amazon has faced heightened regulatory scrutiny in recent years as it moved to expand its e-commerce dominance and dip its toes into other markets, including groceries and health care.

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