VIP+ guest column: Why Amazon should improve its TikTok look-alike shopping app's Inspire feed for creators
have made shooting, editing and uploading seamless. Inspire completely misses the mark with efficiency for sharing new video.
As of today, most creators promote their Amazon Affiliate storefront using link-in-bio tools across their social platforms. In order for creators to invest more time and effort into the new Inspire feed, they’ll need to understand the size and demographic of the audience discovering their videos. This data needs to come from the Amazon platform directly.
If they really want to see creators adapt to publishing on the platform then they’ll need to strike deals with industry leaders in licensing and aggregating second-run content like JellySmack and Wild Vision in the U.K. These companies can ensure bulk uploads are properly optimized for affiliate sales conversion. Right now, influencer accounts are unable to add multiple users or toggle between accounts .
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