Amazon Prime one-day shipping could be the catalyst for revenue growth acceleration over the next year, RBC Capital’s Mark Mahaney says.
that it would spend $800 million this quarter alone to make one-day free shipping the default for its Prime members, down from the current two-day free shipping.48% of same-day delivery customers said they spend over $800 a year on Amazon, compared with 33% of those without the same-day shipping option.
"The clear takeaway is that with One-Day and Same-Day Delivery, and Prime Now , Amazon is creating more convenience and greater selection for shoppers, which enhances the value proposition," RBC Capital's Mark Mahaney wrote in a note published Thursday. "The gap between same day delivery customers and other Amazon customers widened across all four categories — spend, purchase frequency, intent of spend, and satisfaction.
The results are largely consistent with RBC's surveys from the past four years, although the percentages of people who say they will spend more and shop more often have increased slightly, while customer satisfaction has trended downward.Related Tags
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