Prime members scooped up more than 150 million items from third-party sellers, up from about 100 million items last year.
But shoppers appear to have shunned big-ticket purchases in favor of stocking up on essentials like protein powder and batteries.Amazon has held the shopping event, which is a fall follow-up to the company's main Prime Day sale held in July.
"Prime Big Deal Days was a strong start to the holiday shopping season, offering Prime members an exclusive early opportunity to save and surpassing our expectations," Doug Herrington, CEO of Worldwide Amazon Stores, said in a statement."This event outpaced last year's holiday kick-off event, with more Prime members shopping this year.
The average spend per order during the Prime Big Deal Days event was $53.47, down from Amazon's July Prime Day sale, but up slightly from last year's fall sale, according to market research firmAbout 60% of items sold for less than $20, while just 4% were over $100, Numerator said, suggesting consumers shunned big-ticket purchases. Protein shakes, Amazon Basics batteries, and Liquid I.V. hydration packets were among the top items purchased, according to Numerator data.
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