Amazon’s Prime Video will debut Buy It Now, a Shark Tank-like show hosted by JB Smoove, on October 30th, featuring products pitched to be picked to sell on Amazon.
Amazon Prime has released a trailer for its spin on the Shark Tank concept: Buy It Now, a JB Smoove-hosted show where people put their product ideas before a panel of investors. The twist is that they’ll also be judged by “The 100,” which Amazon says is an audience of “potential customers” , and if their products are picked, Amazon will sell them in a special section of the store. The company announced the show earlier this year but has now released a trailer showing what it will look like.
Apart from Smoove — who you may remember from Curb Your Enthusiasm and Harley — the show will feature “a star-studded rotating panel of celebrity panelists,” including Gwyneth Paltrow, Anthony Anderson, Tabitha Brown, Tony Hawk, and Christian Siriano. It will also include three Amazon executives, and Ring founder and current CEO of Door.com Jamie Siminoff will serve as the “resident judge and entrepreneurial panelist.
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