Soumya Sriraman, who previously led BritBox, will become president of streaming for the company.
At Qurate, Sriraman will be tasked with growing the company’s livestream shopping business. While QVC and HSN have dominated the cable shopping space, with the pay-TV universe shrinking, livestream shopping has picked up some of the slack. Qurate offers QVC and HSN-branded streaming channels as well as their linear offerings.
At Amazon, Sriraman led Prime Video Channels, which helped streaming services owned by third-parties get subscribers by leveraging Amazon’s scale, reach and customer base. Paramount+ and Starz use the service, as do a wide range of other niche streaming offerings. Sriraman previously led BritBox, the U.S. streaming service focused on British TV, before joining Amazon in 2020.
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