October Prime Day is officially here, opening to eager shoppers at a sleepy 12:01 a.m. PT. What’s the early verdict on Amazon’s Oct. 10-11 sale, actually called Prime Big Deal Days? It’s right there with Black Friday, Cyber Monday and July Prime Day as one of the best times of the year to shop.NerdWallet monitored...
October Prime Day is officially here, opening to eager shoppers at a sleepy 12:01 a.m. PT. What’s the early verdict on Amazon’s Oct. 10-11 sale, actually called Prime Big Deal Days? It’s right there with Black Friday, Cyber Monday and July Prime Day as one of the best times of the year to shop.
“The consumer is more constrained and the market is competitive, so they have to pull out the stops to get the consumer spending and get the consumer spending with them,” says Neil Saunders, managing director of GlobalData, a market intelligence company.Good deals on appealing products make sales worth a lookSaunders says it wouldn’t be worth Amazon’s time to offer deals that are duds. “So they do put in a lot of effort to ensure that the deals are really meaningful to the consumer,” he adds.
November deals could be a reason to hold outDespite the deals in October, there may be merit in waiting for a better price on Black Friday or Cyber Monday, says Lars Perner, assistant professor of clinical marketing at the University of Southern California. Historically, holiday sale prices tend to be better than Prime Day sales, he adds.
More from this section In A Historic First, India's Medal Tally Has Reached 100 In Asian Games NY: 79th Annual Columbus Day Parade - 48909367 Developer says contaminated land at SC Port keeps them from selling homes Saunders says to let your budget be your guide. “Really monitor prices and decide at the level of pricing which you’re comfortable buying the product, and then commit to buying it,” he adds.
Last Cyber Monday, for example, Amazon was selling the KitchenAid Classic Series 4.5-Quart Tilt-Head Stand Mixer for $320.99. But a quick check of Target’s site at the same time revealed a discount that put the same model at $100 less.
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