It’s that time again for another Prime Day sale with a new name.
. Last year’s fall sales event from around the same time was called the Prime Early Access Sale, and this time around, Amazon is calling it Prime Big Deal Days.
Setting aside the confusing fact that Amazon can’t settle on consistent naming, Prime Big Deal Days is designed to kick off the early holiday shopping season well ahead of Black Friday / Cyber Monday, and frankly, it sounds a whole lot like last year’s event. Amazon says there will be big discounts and seasonal deals from brands like Sony, iRobot, Dyson, Jabra, and likely more. The entire event is exclusively for Prime subscribers , with some deals being invite-only, running from 3AM ET / 12AM PT on October 10th through October 11th.
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