Amazon's e-commerce advertising dominance is under threat from Walmart and Instacart - Business Insider

Amazon's e-commerce advertising dominance is under threat from Walmart and Instacart

Walmart and Instacart chip away at Amazon's ad dominance, Quibi mulls a sale, and Suzy raises $34 million.Patrick Coffee and Tanya Dua report that the pandemic has benefitted new e-commerce advertising platforms like CVS and Walmart.

Amazon still rules e-commerce, but the pandemic marks the beginning of a long-term change that could threaten its dominance of digital retail advertising. Driving the trend will be small to mid-sized businesses like cell phone accessory maker BGZ Brands, which was able to quickly move ad dollars to Target and paid social when Amazon restricted the shipment of nonessential items early in the pandemic.

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