Amazon made its debut Upfronts pitch to advertisers, putting it on stage with major media networks.
Amazon made its debut Upfronts pitch to advertisers, putting it on stage with major media networks after presenting at the digital-focused Newfronts in years past., attracting billions of dollars a quarter from brands that are trying to reach the masses of consumers who swarm to the site on a daily basis.
The company stands to generate up to $3 billion in U.S. ad revenue this year from an estimated 58 million households who will see commercials in Prime Video content, TD Cowen analysts wrote in a note to clients on Wednesday. The firm has a buy rating on Amazon's stock."When I joined Amazon nearly four years ago, the No. 1 question all of you asked was, 'When are you going to show ads on Prime Video?'" Alan Moss, Amazon's vice president of global ad sales, said onstage.
Paul Kotas, who runs Amazon's ad business, said the company"made a big bet" 18 years ago when it first rolled out ads on its website. He showed how the business has evolved to include digital video ads on Prime Video.
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