Amazon's online advertising business generated $17.29 billion in revenue during the fourth quarter, exceeding analyst expectations. However, the company's stock price fell due to less optimistic guidance for the current quarter.
Amazon reported strong fourth-quarter advertising sales results on Thursday, exceeding analyst expectations. The online retail giant's online advertising business generated $17.29 billion in revenue during the quarter, marking an 18% year-over-year increase. While this figure slightly fell short of analyst predictions of $17.4 billion, it still demonstrates the impressive growth of Amazon's advertising segment. Overall, Amazon's fourth-quarter sales reached $187.
79 billion, surpassing analyst estimates of $187.3 billion. However, the company's stock price declined due to less-than-optimistic guidance for the current quarter. Amazon's advertising revenue has grown considerably in recent years, solidifying its position as the third-largest platform in the global digital advertising market. This places it behind only Alphabet and Meta, according to data provided to CNBC by Emarketer.This performance comes amidst a competitive landscape in the digital advertising sector. Microsoft, another major player, reported last week that its search and news advertising sales surged 21% year-over-year. Although Microsoft does not disclose specific quarterly sales figures for this unit, the impressive growth figures underscore the ongoing battle for dominance in the digital advertising arena. Meanwhile, Alphabet, parent company of Google, reported its own strong advertising performance during its last earnings release. Google advertising sales and YouTube ad revenue totaled $72.46 billion and $10.47 billion respectively, representing an 11% and 14% increase from the previous year
Amazon Advertising Digital Marketing Emarketer Earnings Report Market Share Online Advertising
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