Amazon's ad sales are still growing, but much slower than before.
div > div.group > p:first-child"> The growth of Amazon's"Other" segment, which consists primarily of advertising sales, slowed dramatically to 36% in the first quarter from the previous year, at $2.72 billion. That's a big slowdown from 97% year-over-year growth last quarter, and over 100% growth for three consecutive quarters before that.
According to figures from eMarketer, Amazon has become the number three digital advertiser in the U.S, behind only Alphabet's Google and Facebook. CNBC previously reported that some consumer packaged goods advertisers were moving as much as half of their search ad budget from Google to Amazon, where an advertisement can be converted into an immediate sale on the site.
"Most of our focus has been on adding more functionality, adding more products and adding reporting for businesses and advertisers so they can understand the incremental customers we're seeing through advertising with Amazon," he said. He added the company has been making operational improvements like adding tools, making better recommendations, making it easier to use Amazon demand-side platforms."We're very focused on serving brands as well.
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