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That’s why Amazon Prime Day is an industry-known case study of sorts in the world of online retail. And the dates were officially announced., searching for whatever we need — and then some — and reaping the benefits of free and fast two-day shipping, slashed-down prices and a satisfied experience.With the retailer’s first-ever Big Spring Sale behind us, Amazon Prime Day is on its way. The difference between both events? Prime Day isfor Prime-only members.
As the event’s name suggests, this is the *prime time* to score discounts on some of your favorite items that have been escorted to the “save for later” section in your shopping cart. Yes, we know you have one of those. “According to our data, 51% of consumers are motivated to buy online by items being on sale, so Prime Day really taps into what they want,” Chris Beer, data journalist at audience insights company , exclusively told the New York Post. “As the sales run for a limited time, it creates a sense of urgency and scarcity that makes consumers feel like they’re missing out if they don’t get involved. It also occupies a gap in the retail calendar, giving them an excuse to spend wasn’t always there.
Products that are retailed and directly sold on the platform by Amazon, especially Amazon-branded products, “can be expected to be sold at aggressively low prices, which will be a great boon for consumers and will probably turn out to be the most popular items to shop for during Prime Day,” Yoni Mazor, co-founder and chief growth officer of The duration of Amazon Prime Day lends itself to other brands, retailers and stores offering competing deals.
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