Discussions around the ad tier have been going on for several weeks, according to the report, and follows the launch of similar plans by rivals Netflix and Walt Disney.
pull back on discretionary spending amid challenging economic conditions.
The WSJ report also said Amazon was holding discussions with Warner Bros Discovery and Paramount Global about adding the ad-based tiers of their streaming services through Prime Video Channels. Amazon, Warner Bros Discovery and Paramount did not immediately respond to Reuters requests for comment.The streaming industry has been facing a slowdown in new sign-ups as subscribers pull back on discretionary spending amid challenging economic conditions. Above, Rachel Brosnahan in a scene from “The Marvelous Mrs. Maisel.
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