Amazon Pushes Brands to Be Less Boxy

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Amazon Pushes Brands to Be Less Boxy
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Companies face an Amazon-imposed Aug. 1 deadline to make boxes smaller and easier to open

Annie GasparroAmazon.com Inc. is pressuring brands to make their packaging more efficient, which has prompted vendors to make costly changes to their businesses or face fines.

Since last fall, Amazon has told companies they must make packaging for thousands of larger products more compact and easier to open by Thursday. Eventually, Amazon wants every product it ships to meet similar standards, according to the company and its suppliers. In a letter to vendors, Amazon said the requirements will make packages more environmentally friendly....

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