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like “the best horror movies on Netflix” or “the best sci-fi movies on HBO Max.” Suffice to say, we’re studying the contents of these film librariesTo which I can only say: Something has been decidedlyat Amazon Prime Video in the last few months, and it’s time to call attention to it.
In the years since I wrote that essay, Amazon has seemingly gone out of their way to make “browsing” less and less of a priority in the evolving Prime Video user interface. Currently, for instance, there’s no obvious way to do it at all from the Prime Video homepage. Let me explain how deeply broken all this stuff is.If you start from the homepage of Prime Video and mouse over to “Categories,” the drop-down menu contains a short list of genres.
on Prime Video. From here, you can get some suggestions on sci-fi movies and TV you can stream for free or rent. Sounds great, right? Well, hold on.are both apparently in the top 4 sci-fi films on Prime at the moment. Let’s say you’re not interested in the 20 or so sci-fi movies displayed in the top carousel that are streaming for free on Prime. How do you view a full list of every sci-fi film you have access to with your Prime membership? After all, you’re paying $100 a year for the privilege to access this library as a Prime customer.
It quickly becomes apparent that there is no obvious way to view that full list of sci-fi movies, suggesting that Amazon doesn’t want consumers to be able to easily find that kind of information—its user experience is built around you choosing one of the small handful of suggested films, or knowing in advance what you want to see and then specifically searching it out.
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