Amazon’s Prime Video has jumped into the “Watch Party” pool — a streaming trend that has gained momentum during the coronavirus crisis. The ecommerce company’s Prime V…
Amazon’s Prime Video has jumped into the “Watch Party” pool — a streaming trend that has gained momentum during the coronavirus crisis.
The ecommerce company’s Prime Video service has started to gradually roll out Watch Party, its version of a native social-viewing experience, the company said Monday. Available for users on desktop PCs, Prime Video’s browser-based Watch Party lets up to 100 people watch a TV show or movie together in one virtual room.
Using the feature, Prime members can host and participate in a Watch Party, with synchronized playback and a chat sidebar to the right of the main video window. For now, the feature is available only in the United States. Also, it’s important to note, each participant must have a Prime membership ; otherwise, it’s available for no additional charge.
The idea of online “watch parties” has been around for a few years, but with social distancing it has gained more currency. And of course, subscription-video services are eager to promote anything that could help them acquire customers.
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