Amazon is hiking the price of Prime memberships in the U.S., with the annual fee jumping from $119 to $139
has tripled the number of Amazon originals. Recent series and movie premieres that are exclusively streaming on Prime Video include “The Boys,” “The Wheel of Time,” “Tom Clancy’s Jack Ryan,” “The Underground Railroad,” “Sound of Metal,” “Coming 2 America,” “The Tomorrow War” and “Being the Ricardos.
On Amazon’s Q4 earnings call, CFO Brian Olsavsky said that for now, the U.S. is the only country where Prime rates are going up right now. “We evaluate each country differently. We look at the relative price to the customer versus our cost to supply that and the usage and the value that we’re creating for customers,” he told analysts. “We felt that, especially after not raising the price in the United States since 2018, that the time was right to raise it and we think it’s a much more valuable program today than it was in 2020, let alone 2018.
Olsavsky had cited Prime Video’s exclusive rights to “Thursday Night Football” games in discussing the rate hike. Later, he clarified that “TNF” was just one example “of great new content that we’ve been investing in for Prime members to make their Prime membership more valuable, as well as international sports.”
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