Thursday night’s game between the Los Angeles Chargers and Kansas City Chiefs on Prime Video kicks off an 11-year agreement between Amazon and the NFL. It's the first time the league has sold a package of games to a streaming service.
For Marie Donoghue, Amazon’s vice president of Global Sports Video, Thursday’s game marks a rewarding end of a four-year quest to bring the NFL to the company.
In the United Kingdom, it carries 20 Premier League games and the US Open tennis tournament. It will also carry a package of Champions League games in the UK beginning in 2024. Prime Video already streams the European club soccer competition in Italy and Germany. Jon Christian, the EVP for OnPrem, a technology consulting firm specializing in media and entertainment, said the Thursday night package is a great test case for the NFL.“This is the first time an NFL game will be locked behind a streaming subscription service,” he said. “This will eliminate a portion of the audience that doesn’t have this capability or Amazon Prime.
Gaudelli and his production crew have state-of-the-art equipment, including an ergonomic production truck that allows him to call the game standing up. The production crew did two run-through sessions in Los Angeles before the preseason game between the San Francisco 49ers and Houston Texans on Aug. 25.Many lauded the preseason presentation, saying it appeared that Prime Video had been carrying games for a couple of years instead of it being its first.
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