A new report claims Amazon Prime membership has plateaued for the first time, but an Amazon spokesperson says the report is false.
Amazon spokesperson Maggie Sivon said in an emailed statement to Gizmodo that the CIRP’s reports are false. “Just because an analyst firm reports something doesn’t make it true or fact, and in this case, the research is not accurate,” she said. “Prime membership continues to grow as the value members receive continues to increase.”
CIRP claims there was a substantial change from 2020 and 2021 when the tech giant added 30 million U.S. members per year as reliance on online shopping grew during the height of the pandemic , bringing the total number of subscribers to 170 million, adding by June 2022, prime membership dropped to an estimated 168 million.CIRP records consumer data using information from purchasing activity that allows the company to look into consumer behavior and corporate performance. It tracked the number of individuals using Amazon Prime for the first time, instead of focusing on the total number of paying households.
The news comes as Amazon’s prime membership has steadily grown since 2013 when the company started tracking its internal Prime data which revealed a total of 17 million members at the time. CIRP’s newest report on the estimated number of Prime members shows its growth has slowed considerably, potentially to a standstill.All you need to do is sign up with your email and boom: credit for your preorder on a new Samsung device.
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