Just because something is discounted on Amazon Prime Day doesn't mean it's the best deal you'll see anywhere, or even all year. Here's what to look for this year:
Prime DayNaturally, Amazon will offer the best prices on its own gear like the Kindle, Fire TV streamer and private-label, nearly half the retail price, while other early deals include up to 55% off the second-generation Echo Show, Kindle Paperwhite and Eero Mesh Wi-Fi routers.
Keep in mind that some items will be reduced further down the road. Prices on mattresses and outdoor furniture are likely to be lower around Labor Day, toys get marked down the most on Black Friday and Cyber Monday, and TVs generally hit their lowest price point ahead of Super Bowl Sunday.
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