Amazon’s two-day Prime Day extravaganza has come and gone, but the takeaways go far beyond the fact that it drew a record number of Prime members who bought more than 175 million items, beating Amazon’s combined Black Friday and Cyber Monday business.
Share to twitterAn employee holds a package at the Amazon.com Inc. fulfilment centre in Tilbury, U.K. on Friday, July 12, 2019.
Outside of the holiday season, Monday and Tuesday this week became the third and fourth days, after Memorial Day last year and Labor Day this year, to surpass $2 billion in U.S. online sales, according to Adobe.Amazon, which has 100 million-plus Prime members worldwide, said it signed up more new Prime members on Monday than on any previous day, and almost as many on Tuesday, leading to “the two biggest days ever for member signups.
Captify, which studies consumer search behavior outside of Google and pulls data from Reddit, travel aggregators, retail review sites and others, said searches for "Canceling Amazon Prime" were 18 times higher Tuesday than the day before Prime Day. Amazon's two-day Prime Day has beaten its combined Black Friday and Cyber Monday sales.
Unlike last year, when retailers with annual sales under $5 million saw a decline in revenue on Prime Day, this year saw their online sales get a combined 28% lift over the two days, according to Adobe. Despite privacy concerns over smart speakers and other smart devices, Amazon Prime members' purchases on Prime Day showed that the appetite for the likes of Alexa voice assistants and other smart devices remains healthy.
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