Oyku Ilgar is a marketer, blogger, and podcaster in the area of ERP and Digital Supply Chain at SAP.
Since 2015, Amazon has been creating a “Christmas in July” craze with Amazon Prime Day which takes place July 16-17 this year. With U.S. shoppers expected to spend aroundonline during Amazon prime Day, it’s not hard to see how robust logistical capabilities across the entire supply chain are needed to pull it off. Let’s take a closer look at how businesses plan the demand, logistics, and distribution for such huge spike in e-commerce sales over such a short period.
Effective communication and seamless coordination with partners enable working closely with suppliers to manage inventory levels, align production schedules, and maintain visibility into shipments and deliveries. However, this level of teamwork requires more transparency than a glass house. By fostering these partnerships and using collaborative tools , Amazon doesn't just meet the sky-high Prime Day demand - they crush it. This approach also strengthens its supply chain resilience, helping them flex when unexpected hiccups pop up and maintain Amazon’s competitive edge in the e-commerce industry.Packages within packages. Transportation emissions. Underpaid and overworked delivery drivers.
It is obvious that we need more sustainable practices in e-commerce, particularly in areas such as demand forecasting, inventory management, logistics, and packaging optimization. Amazon aims for net-zero carbon emissions by 2040 through initiatives like"Your Amazon Day," which consolidates deliveries to reduce trips and emissions. Despite these efforts, Prime Day faces ongoing scrutiny in aligning its rapid growth and customer-centric approach with long-term environmental goals.can measure comprehensive emissions, automate reporting and compliance, and integrate renewable energy sources.
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