Amazon says it plans to open a clothing store in a Southern California mall later this year, a first for the online behemoth and a fresh challenge for already struggling traditional retailers.
Amazon said Thursday that the store, which will sell women’s and men’s clothing as well as shoes and other accessories, will open at the Americana at Brand mall in Glendale, California.Shoppers will get personalized recommendations pushed to their phones as they browse the new Amazon Style store stocked mostly non-Amazon fashion labels, the Seattle based company said. Amazon declined to offer any more details on the labels.
Simoina Vasen, managing director of Amazon Style, declined to comment on rollout plans of the new store concept or sales projections. Amazon didn't give a precise date for the opening of the Glendale store.
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