Amazon Pharmacy’s Rapid Growth Will Soon Make Instant Access To Medication The “New Normal”

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Amazon Pharmacy’s Rapid Growth Will Soon Make Instant Access To Medication The “New Normal”
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Amazon Pharmacy is redefining the retail pharmacy business.

It all started with books, when Jeff Bezos dreamed of modernizing the marketplace and wanted to shift away from the age-old concept of brick-and-mortar bookstores. The idea was rapidly successful, and stores suddenly had to begrudgingly fight for their claim to exist as they encountered a new truth: consumers overwhelmingly preferred the convenience and ease of online shopping.

In fact, it has already made significant progress in this arena. Since its launch in 2020, Amazon Pharmacy has rapidly innovated the means by which customers can access pharmacy products in easier and more affordable ways. For example, last year, itthat it would be piloting a drone delivery program, with an ambitious goal of achieving 60 minute delivery times for prescription medications.

But as with all things, the devil is in the details, and customer experience is indeed of paramount importance. To win this battle, Amazon Pharmacy is leveraging the principles and insights that the company has gleaned from over 20 years of unprecedented success in the retail business, and is applying its rules of convenience and creating seamless customer journeys to the pharmacy business.

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