Amazon rolled out a private label food brand called Amazon Saver to compete with rivals Walmart and Target, which have debuted lower-priced brands over the past year.
Amazon, taking a page from Target and Walmart, has launched a private-label food brand as households remain constrained by the high cost of goods. The announcement of Amazon Saver comes after Target launched dealworthy, its cheapest brand to date, in February, and Walmart's introduction of bettergoods, its largest private food brand in decades, in April. Amazon touted it as a "no-frills brand" that will help stretch grocery budgets as most items are priced under $5.
The move by Amazon demonstrates how it is trying to "help its customers stretch their dollars while striving to capture more market share," according to Joe Feldman, managing director and senior research analyst at Telsey Advisory Group. Feldman told FOX Business that the "grocery environment has seen a pickup in pricing intensity this year, along with a moderation in inflation, and even deflation in some categories.
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