.amazon has secured the naming rights to the new home of Seattle’s NHL team and the WNBA’s seattlestorm
Amazon has secured the naming rights to the new home of Seattle’s NHL team and the WNBA’s Seattle Storm. The online retail giant has opted to name the 18,000-capacity arena, which is expected to open in 2021, the Climate Pledge Arena instead of naming it after the company.
"We have a platform that could change the world and challenge, motivate and inspire an entire industry," says developer and Oak View Group chief executivewith developing the unique concept and challenging OVG to help raise more than $100 million for climate initiatives. Climate Pledge is expected to be the first net zero carbon certified arena in the world and set a new sustainability bar for the sports and events industry. Fans will bring in recycled rain to create hockey ice, while the venue will utilize a nearby Amazon solar farm for all-electric operations to be powered with 100% renewable electricity.
Through the partnership, the venue will seek to be the first arena in the world targeting net zero carbon certification by the International Living Future Institute, a leading non-profit organization dedicated to advancing sustainable building practices. Events at the arena will be made fully net zero carbon through investments in forestry projects, with organizations such as The Nature Conservancy, that will sequester any remaining carbon emissions from arena operations.
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