Amazon MGM Studios' $200 million Masters of the Universe reboot is heading to Prime Video just weeks after a disappointing theatrical run. The quick streaming debut signals Amazon's strategy shift as it seeks to recoup losses and assess franchise potential despite no sequel officially in development.
Amazon MGM Studios entered the summer of 2026 hoping to relaunch one of Mattel's oldest toy properties as a full-blown movie franchise. The project had spent years bouncing between Sony and Netflix, with the latter reportedly abandoning roughly $30 million in development work before Amazon MGM finally carried the reboot to theaters.
Director Travis Knight assembled a starry ensemble around Prince Adam (Nicholas Galitzine), including Jared Leto as Skeletor, Idris Elba as Duncan, Camila Mendes as Teela, and Alison Brie as Evil-Lyn, all working with a production budget as high as $200 million. Despite that considerable investment, the film underperformed at the box office during its theatrical run, leaving Amazon searching for another avenue to recoup its investment and gauge demand for more stories set on Eternia.
The film will begin streaming on Prime Video on July 22nd, barely seven weeks after its June 5 theatrical premiere. This timeline confirms Amazon MGM is skipping the paid digital rental window that most studios use to squeeze extra revenue from a title before it reaches a subscription library.
Prime members will be able to stream the film at no additional cost starting that date, a rare move for a nine-figure production and a clear signal of how quickly Amazon wants to move on. The film's ending was built to support future installments, exploring how Prince Adam's relationships with Teela and the rest of the Eternia cast continue to evolve.
That kind of long-term planning only pays off if Amazon actually commissions another chapter, and the studio has given no formal indication that a sequel is currently in development. The disappointing theatrical run complicates things considerably. The film has earned barely half its budget at the global box office. When marketing costs and the theaters' cut are factored in, that leaves the movie a couple hundred million dollars in the red.
It's easy to see that deficit does not inspire a studio to immediately fund a follow-up. The upcoming Prime Video release provides a second chance to justify its existence. A surge in viewership could give Amazon MGM Studios a set of numbers that convinces the company there's still hope for Eternia. That said, even a strong showing on Prime Video would not guarantee a sequel with the same $200 million budget as the original.
Any follow-up would likely need a leaner production model, fewer expensive reshoots, and a tighter shooting schedule to make financial sense for Amazon. Still, the movie delivers a genuinely fun take on Eternia's mythology, and it deserved a stronger reception than its box office numbers suggest
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