Amazon may prioritize items in search results depending on how close it is to you and how quickly it can be delivered
It's unclear whether that practice could benefit larger sellers that have the product available to spread across regions, compared to smaller Amazon sellers who don't have as much product. The Journal also reported that some smaller sellers have reported unexplained shipping delays at some Amazon warehouses.
"Amazon is not prioritizing or deprioritizing shipments based on their likelihood to sell quickly," an Amazon spokesperson said in a statement to Insider."Inbound shipment processing and stocking times can vary based on a number of factors. If a seller has concerns about a specific inbound shipment, we encourage them to contact us directly so we can investigate."
However, the process certainly seems to make Amazon deliveries more efficient. Madan told the Journal the company is reporting 76% of orders are now fulfilled from a warehouse in the same region as the customer, compared to 62% last year. The company also said the distance items travel between fulfillment centers and customers has decreased by about 15%.
Another factor for increasing shipment speed is the expansion of Amazon's same-day delivery centers, where it stores essential items customers typically want quickly like toiletries, the Journal reported. Madan said the use of same-day delivery increased by 50% in the first quarter of 2023 compared to a year ago, with about 26 million customers opting for the fastest option.
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