Just months after FedEx and Amazon ended their delivery contract, Amazon lifted its ban on FedEx Ground for 3rd-party Prime shipments
. At the time, the move seemed like a good choice for both companies to move in new directions: Amazon had already invested billions in building out its own delivery system, and FedEx wanted to partner with other retail giants. Last month, Amazon abruptly banned third-party sellers from using FedEx Ground, forcing them instead to use UPS or Amazon’s own delivery arm, because it said FedEx wasn’t delivering items fast enough.
come from third-party sellers, which means this announcement could be a huge boost for both FedEx and Amazon.Amazon’s decision to lift the shipping ban means that many Prime members will get their third-party orders faster. Fast shipping matters to customers. Research from Avionos found that
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