Amazon Lays Out Luxury Plans With New, By-Invitation App

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Amazon Lays Out Luxury Plans With New, By-Invitation App
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.Amazon is giving high-end fashion another whirl with an invitation-only app available to U.S. Prime customers.

LONDON — Amazon is giving high-end fashion another whirl with an invitation-only app available to U.S. Prime customers, confirming a report in WWD on Monday.

Oscar de la Renta is the first designer to open a store on the app, and it will stock the pre-fall and fall 2020 collections, including ready-to-wear, handbags, jewelry, accessories and a new perfume, with children’s wear coming soon, the online giant said. The company said U.S. Prime members can browse exclusive styles from Oscar de la Renta throughout the season. In addition, they can receive early access to the fall 2020 collection, which is currently only available in de la Renta’s boutiques and on its web site.

“We are always listening to and learning from our customers, and we are inspired by feedback from Prime members who want the ability to shop their favorite luxury brands in Amazon’s store,” said Christine Beauchamp, president of Amazon Fashion.

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