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Amazon Launches Lens Live: AI-Powered Visual Search Shopping

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Amazon Launches Lens Live: AI-Powered Visual Search Shopping
AmazonAIVisual Search

Amazon has updated its Amazon Lens shopping tool with a new feature called Lens Live, which utilizes AI and its Rufus assistant to provide visual search capabilities within the Amazon Shopping app. Users can scan items through their camera to see matching products, compare options, and add items to their cart or wishlist, all without leaving the camera view. Rufus also provides quick insights and summaries about products, enhancing the shopping experience.

Amazon , a major AI-powered update to its Amazon Lens shopping tool. The idea is simple but powerful: use your camera to find products through visual search , kind of like what Google Lens and Pinterest Lens already do.

But Amazon is tying it even closer to shopping by plugging it into its AI assistant, Rufus, for extra insights. Lens Live is already rolling out to tens of millions of iOS users in the Amazon Shopping app, with a wider US rollout coming in the next few months. Here's how it works: open up Amazon Lens, and the camera immediately starts scanning whatever you are looking at. Matching products show up in a swipeable carousel at the bottom of the screen, so you can compare items on the spot.You can tap on specific products in the camera view to zoom in, add items straight to your cart with the + icon, or save them to your wishlist with the heart – all without ever leaving the camera.And as I already mentioned, Amazon is also layering in Rufus to make Lens Live more conversational. While browsing, you'll see quick questions and product summaries right below the carousel, giving you instant highlights on what makes an item stand out. It's basically a way to research and shop at the same time without having to dig through product pages., fashion fit tools, AI-generated audio summaries, and more. Lens Live also taps into a habit shoppers already have: checking Amazon for better deals while standing in a physical store.Good news everyone! Over the past year we've been working on an exciting passion project of ours and we're thrilled to announce it will be ready to release in just a few short months. "Iconic Phones: Revolution at Your Fingertips" is a must-have coffee table book for every tech-head that will bring you on a journey to relive the greatest technological revolution of the 21st century. For more details, simply follow the link below! Tsveta, a passionate technology enthusiast and accomplished playwright, combines her love for mobile technologies and writing to explore and reveal the transformative power of tech. From being an early follower of PhoneArena to relying exclusively on her smartphone for photography, she embraces the immense capabilities of compact devices in our daily lives. With a Journalism degree and an explorative spirit, Tsveta not only provides expert insights into the world of gadgets and smartphones but also shares a unique perspective shaped by her diverse interests in travel, culture, and visual storytelling.A discussion is a place, where people can voice their opinion, no matter if it is positive, neutral or negative. However, when posting, one must stay true to the topic, and not just share some random thoughts, which are not directly related to the matter.Multiple accounts - one person can have only one accountTo help keep our community safe and free from spam, we apply temporary limits to newly created accounts: New accounts created within the last 24 hours may experience restrictions on how frequently they can post or comment.Moderation is done by humans. We try to be as objective as possible and moderate with zero bias. If you think a post should be moderated - please, report it.The foldable iPhone is bringing back a feature you love, though it’ll be slightly outdatedNew T-Mobile plan goes above and beyond to serve youSome Verizon subscribers say the SOS Mode is back making AT&T the weekend's big winnerThis 7.7 mm smartphone with a 7,000 mAh battery could make the Galaxy S25 Ultra look like a joke

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