The imminent entry of Amazon’s online marketplace in South Africa has spooked the e-commerce industry. However, China’s Shein and Temu may pose the biggest risk to online stores.
Official confirmation of Amazon .co.za’s launch sometime this year has several local retailers on edge, who are preparing for increased competition from the world’s biggest e-commerce company.
Although many of MyBroadband’s previous comparisons have shown that some products can be cheaper from Amazon than at competing local online stores, the differences can sometimes be negligible. He explained Amazon is unlikely to make a big bang of its launch. Instead, it would gradually gain momentum over time.
Local players have experience in the South African market, which could make them more agile in adapting and providing services specific to South Africa.What is already proving to be a headache for local retailers — and could be a big challenge for Amazon.co.za’s launch — is the surge in popularity of Shein and Temu.
Despite customers waiting longer for orders than when shopping locally, generally reliable delivery by local partner Buffalo Logistics has helped ally fears about their legitimacy. In addition to best-in-market pricing, Shein and Temu spend a lot on digital advertising. From TikTok to Google, you can’t be online and in South Africa without seeing a Temu ad.
Amazon.Co.Za Bash Bob Shop Ecommerce Headline Online Shopping Online Stores Shein Superbalist Takealot Temu IT Services
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