Amazon is working to evolve its core free Prime Two-Day Shipping program into a free One-Day Shipping program:
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Shoppers see one-day shipping as a big distinguishing factor. When asked to imagine that two retailers offered a product at the same price, a80% of respondents said that one-day shipping would get them to choose one over the other, according to Business Insider Intelligence's 2018 Amazon Commerce Competitive Edge survey.
Offering one-day shipping could reinvigorate Prime's subscription growth in the US. A whopping 83% of Prime members said that the most compelling benefit of Prime was its free two-day shipping, making it far and away the most popular response, according to a
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