Amazon has started testing a new label for some brands on its website, including mass market brands like New Balance and Under Armour.
Amazon is testing a new badge for some of its higher profile clothing brands:"Top Brand." Similar to the"Best Seller" and"Amazon's Choice" badges, it is designed to give buyers another reason to click in and purchase. Amazon has been trying for years to take a bigger bite out of the apparel market Visit Business Insider's homepage for more stories. Amazon wants it customers to buy more clothes.
Amazon is testing a new badge for some of its higher profile clothing brands:"Top Brand." Similar to the"Best Seller" and"Amazon's Choice" badges, it is designed to give buyers another reason to click in and purchase. Amazon has been trying for years to take a bigger bite out of the apparel market Visit Business Insider's homepage for more stories. Amazon wants it customers to buy more clothes.
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