The badge, which shows up next to certain new products, is Amazon's latest attempt at labeling products to help shoppers decide what to buy.
It's Amazon’s latest attempt at labeling products to help shoppers decide what to buy.
If successful, the new badge could help Amazon improve the shopping experience on its site. Amazon is known for its vast selection of products and convenient ordering process, but is oftenfor its poor navigation tools that make it difficult for shoppers to discover things they didn't know they wanted to buy.
It's unclear what criteria are used for the "New" badge, according to multiple sellers who spoke to CNBC. But a search by CNBC showed that the program is being tested sporadically -- sometimes the same product may or may not have the label, depending on the browser being used. "We are always experimenting to provide a better shopping experience for customers," Amazon's spokesperson said in an email statement.
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