Amazon Fresh has joined the growing ranks of retailers that are cutting prices. It is discounting thousands of grocery items in a bid to entice price-conscious shoppers to add a little bit more to their shopping carts.
The online grocery delivery service, which also operates a handful of physical stores, said its shoppers in the United States will see discounts every day of up to 30% on 4,000 items in-store and online, and those markdowns will rotate weekly.
The challenge for retailers now is to shake consumers out of that frugal mindset, she added. What’s getting cheaper on Amazon Fresh The price cuts include meat, seafood, frozen food, dairy and cheese, beverages, snacks and pastas, the retailer told CNN Friday. The discounted food items will include national brands and Amazon’s private label products.
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