Amazon Prime is set to increase the price of the Prime subscription service.
Amazon said it will increase the price of Prime from £7.99 each month to £8.99 from September 15 for new customers, or on the date of the customer’s next renewal.A spokeswoman for the company said: ‘Prime offers the best of shopping and entertainment, and continues to improve each year.
‘We have increased the number of products available with fast, unlimited Prime delivery, recently added ultra-fast fresh grocery delivery, and have significantly expanded our high-quality digital entertainment, including TV, movies, music, games, and books. ‘With increased inflation and operating costs in the UK continuing to rise, we will change the price of Prime.’
Amazon has pumped billions of pounds into its streaming content in recent years, with original series such as The Boys and The Terminal List.In September, the Prime Video platform will release The Lord Of The Rings: The Rings Of Power series, The company is also investing millions into sports rights, having earlier this month secured the rights to show some Champions League matches from 2024, adding to its rights for 20 Premier League games each season.by £1 a month, while its premium plan was pushed £2 higher, only 18 months after a previous increase.
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