The e-tailer is expanding it's U.K. operations into the home insurance market, with a website that lets customers compare and buy policies.
“Shopping online for home insurance is a well-established experience, and our goal is to exceed customers’ expectations when it comes to the Amazon Insurance Store,” said Jonathan Feifs, general manager of Amazon’s European Payment Products, in the company’s
. “This initial launch is just the beginning—we’ll continue to innovate and make refinements,” Feifs added.At first, the company will offer policies through just three insurers: Ageas UK, Co-op, and LV=General Insurance. But the goal is to add more and more, according to Amazon’s press release. To buy a plan, customers will first have to answer a questionnaire about their assets and finances . From there, insurance-seekers will be able to compare, adjust, purchase, and review policies. Once insured, customers can then pay for, and view their plan via Amazon’s site. Although to make policy changes, customers will need to contact the third party insurer directly, the company told Gizmodo in an email.
The company declined to say if it plans to expand its new insurance biz beyond the U.K.. A spokesperson also declined to comment on whether there are plans for Amazon itself to offer insurance or if the offerings would remain strictly third-party.ce marketplace isn’t totally unheard of. Google briefly ran “Google Compare” a site for car insurance and other financial products in both the U.K. and U.S., before
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