Amazon in hot pursuit of YA and action-based material for Prime Video

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Amazon in hot pursuit of YA and action-based material for Prime Video
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In particular, the streamer wants YA from “in-the-zeitgeist IP” as it searches for the next The Summer I Turned Pretty.

If you're enjoying this article, you'll love our daily newsletter, The LA Report. Each weekday, catch up on the 5 most pressing stories to start your morning in 3 minutes or less.With the fall TV series buying series in full swing, Amazon Prime Video remains one of the most consistent streamers listening to pitches even if its buying may be more proscribed.Prime Video is the largest ad-supported streamer in the United States, available to all Amazon Prime subscribers.

Studios across the board are looking for young adult programming, but Amazon in particular wants YA from “in-the-zeitgeist IP” as it searches for the next, one of its hit shows. Amazon’s reliance on IP reflects its understanding that the biggest challenge for creating a YA hit is drawing in viewers more accustomed to TikTok or Instagram than a streamer’s library catalog.Like its YA desires, Amazon is looking for action series based on IP, a genre it’s leaned on with.

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