.AmazonFashion is launching a new service for Prime members called Personal Shopper by Prime Wardrobe, but it’s got some stiff competition.
Today, Amazon Fashion is launching a new service for Prime members called Personal Shopper by Prime Wardrobe. The process begins with a survey the includes fit and trend preferences, with questions revolving around whether or not a customer likes certain prints , how they like to wear certain garments , and exact measurements including general body shapes .
The data is stored and passed along to one of Prime Wardrobe’s hundreds of stylists who help to curate items based on the style profile. The customer has direct contact with the stylist via a chat portal and can weigh in on the edit of brands and items created by their stylist. Up to eight pieces of clothing are included in a monthly box, which the customer has the chance to preview before it’s shipped . There’s a seven-day try-on period, and Prime members only pay for what they keep.
The Personal Shopper service is $4.99 a month for Prime members; for now, it’s only available to women with a men’s service coming in the very near future. Brands already in the company’s roster include Anna Sui, Rebecca Minkoff, Theory, and Helmut Lang, plus hundreds more.
If Amazon can put more in-depth data to work for customers and establish a more personal connection to the stylists themselves, then it could be successful in this already crowded digital retail space.
The company has just launched two additional fashion projects: One is called The Drop, in which brands will partner with various fashion influencers to design exclusive clothing collections, and the other is StyleSnap, an A.I. app that allows customers to take a photo of an item in a store, on the street, or on their iPhone or computer screen and click to find and buy it on Amazon. It should be noted that last year, the company surpassed Walmart as the most profitable clothing retailer in the U.
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