Amazon, DIY and Fitness Rule in Pandemic-Related Spending

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Amazon, DIY and Fitness Rule in Pandemic-Related Spending
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Three research reports uncovered consumer spending trends and the dependence shoppers have on Amazon.

Recently released research that polled shoppers in May revealed the importance of Amazon to consumers during the pandemic, relying on the online giant not only for essentials such as groceries but also for apparel, beauty products and exercise equipment.

The survey follows two other research reports this week that showed shoppers slightly pulling back on spending, including online, but continuing to buy products such as exercise equipment and outdoor gear in large quantities. In regard to the dependence of Amazon by consumers, the Jungle Scout report found that 65 percent of respondents make purchases on Amazon “at least once a month, and more than half say that if they were only able to buy products from a single store, it would be Amazon.

“At a time when shoppers are typically filling their carts with back-to-school supplies and fall clothing styles, they instead are in a frenzy for outdoor goods as retailers cannot keep items on shelves,” ACI Worldwide said in the report. “With restaurants and more closing again, coupled with COVID-19 surges, consumers are buying anything they can to keep occupied outside.”

Looking at weekly online sales trends, Ccinsight.org has year-over-year revenue showing a 38 percent gain for fashion and accessories in the U.S. — a sharp increase compared to prior weeks. The number of orders is up over 28 percent. Average order volume is not as robust, showing a 7 percent year-over-year gain.

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