Amazon is planning to close eight of its Go stores in the U.S. by April 1 as it continues work to streamline its retail operations.
Amazon is closing eight of its Go stores as part of its latest effort to streamline its brick-and-mortal retail operations.
The Go store’s format gained much attention when the first site opened in 2018 as customers are able to take items and leave without having to visit a cash desk. The unusual shopping experience is made possible by sensors and cameras placed around the store track a customer’s selections, with a charge later made to their Amazon account.
Commenting on the Go closures, the e-commerce giant said: “Like any physical retailer, we periodically assess our portfolio of stores and make optimization decisions along the way.” GeekWire noted that Amazon’s brick-and-mortar cutbacks follow an announcement by the company last year that it was closing 68 stores, including the entirety of its Amazon 4-star, Books, and Pop Up outlets as it sought to concentrate more on its grocery offerings, which include Amazon Fresh, Whole Foods Market, and Amazon Go.
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